Top 5 Social Apps Performance in New Zealand, Q2 2022

In Q2 2022, the top 5 social apps in New Zealand showcased diverse performance metrics. Here's a closer look at the trends for TikTok, Bigo Live - Live Streaming App, Facebook, Grindr - Gay Dating & Chat, and Spark Live - Live Stream.

TikTok saw a consistent revenue stream throughout the quarter, peaking at around $130K in the last week of March. Weekly downloads exhibited a fluctuating pattern, with a notable peak of approximately 11K in the week of May 16. Active users remained robust, ranging from 1.2M to 1.3M, with a peak of 1.37M in early May.

Bigo Live - Live Streaming App experienced varied weekly revenue, reaching about $18.5K at the end of March and maintaining a steady range around $12K to $18K throughout the quarter. Downloads were relatively stable, hovering around 1K to 1.4K weekly. Active users remained consistent, averaging around 21K.

Facebook showed steady revenue, peaking at approximately $9.5K in mid-April and ending the quarter around $8.1K. Weekly downloads saw a high of about 13.7K in early April, with a general trend of around 9K to 13K. Active users showed a slight increase, peaking at 3.35M in late May.

Grindr - Gay Dating & Chat experienced a peak in revenue at about $10.1K in mid-April, and a stable trend around $6K to $9K for the rest of the quarter. Weekly downloads remained relatively stable, averaging around 400. Active users fluctuated slightly, averaging around 12K.

Spark Live - Live Stream had a peak revenue of approximately $3.6K in mid-May, with a general trend around $1.7K to $3.4K. Downloads were steady, averaging around 150. Active users remained consistent, averaging around 750.

The data for this analysis comes from Sensor Tower, where more detailed insights can be found.